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EU green claims rules · applying since 27 September 2026

"Eco-friendly" is now illegal unless you can prove it.

Since 27 September 2026, Directive (EU) 2024/825 bans generic environmental claims without recognised excellent performance, bans climate-neutral claims based on offsetting, and requires evidence behind every claim. Check your claims, then seal the evidence behind each one with a public Claim Receipt anyone can verify.

Seal the evidence behind a claim

Write the claim exactly as customers see it, add the evidence files (they are fingerprinted on your device and never uploaded), and get a public Claim Receipt proving the evidence existed when the claim was made.
Green claims
inventory of every environmental claim
A list of every environmental claim on your website, packaging, ads and social media.
Green claims
no generic claims without recognised excellent performance
Generic words like 'green' or 'eco' removed unless you have recognised excellent performance.
Green claims
no neutral or reduced-impact claims based on offsetting
No 'carbon neutral' or reduced-impact claims that rely on offsets.
Green claims
evidence behind each specific claim
Evidence for each specific claim: data, certificates, independent reports.
Green claims
evidence sealed and dated when the claim was made
The evidence sealed with a date when the claim went live. Use a Claim Receipt.
Green claims
sustainability labels are certified or set by public authorities
Only certified labels or labels set by public authorities.
Green claims
claims about part of a product not made about the whole
Claims about one part (packaging, one material) not presented as about the whole product or business.
Green claims
future-performance claims backed by a plan with independent monitoring
A detailed, realistic plan behind any future target, regularly checked by an independent expert.
Green claims
legal requirements not presented as a special feature
Nothing the law already requires presented as a special benefit.
Green claims
last review of all claims
The date you last reviewed all your claims.

Questions people ask

Which green claims are banned?

Generic environmental claims such as 'environmentally friendly', 'eco' or 'green' without recognised excellent environmental performance; claims that a product has a neutral, reduced or positive impact based on offsetting emissions; sustainability labels not based on a certification scheme or set by public authorities; and presenting legal requirements as a distinctive feature.

When did the rules start?

Directive (EU) 2024/825 applies from 27 September 2026 across the EU.

What about claims about future performance?

Claims such as 'net zero by 2035' need clear, objective, publicly available and verifiable commitments in a detailed and realistic implementation plan, regularly verified by an independent expert.

How do I prove a claim was backed by evidence at the time?

Fingerprint the evidence (reports, certificates, data) and timestamp it in Bitcoin when the claim goes live. sebbi.pro issues a public Claim Receipt linking the claim to its evidence and the date.

Every control

Each of these 10 controls has its own page with a live check: Green claims check checks. From any AI assistant connected to https://sebbi.pro/mcp, run sebbi_run_framework with framework=ecgt.
Seal the evidence behind a claim. Start free
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